Rhythm NewMedia Raises Another $10 Million For Its Premium Mobile Video Ad Network

From the barrage of Apple’s iAds to Google’s accretion of AdMob a year ago, it’s appealing bright that the abutting borderland of announcement is mobile. And today, accession adaptable announcement aggregation alleged Rhythm NewMedia has landed a big fresh annular of funding. The ad arrangement is announcement that it’s aloft a $10 actor Series C annular led by QuestMark Partners, with accord from absolute investors LightSpeed Venture Partners, Morgenthaler Ventures, and Rembrandt Venture Partners.

You may not accept heard of Rhythm NewMedia, but the aggregation has some above audience — in fact, it alone works with top brands both on the announcement and publishing ancillary of things, and has formed with over 100 Fortune 500 companies this year. Publishers accommodate CBS and Fox; advertisers accommodate Best Buy and FedEx, and Rhythm NewMedia CEO Ujjal Kohli says that the aggregation doesn’t accord with longtail agreeable at all. Best of Rhythm’s business revolves about its video ad network, which is amenable for best of the pre-roll alternate video ads that you see on iOS and Android applications.

So what does that mean? Oftentimes video-centric applications from above publishers, like the TV networks for example, affection brief-pre cycle ads in advanced of video content. The ads served by Rhythm are alternate in the faculty that users can tap on article during this pre-roll ad to appointment accession website, or appearance a best video blow (like a cine trailer). Kohli says that, like Apple’s iAds, all of these alternate video ads accumulate users aural the app they’re using, which agency they’re one tap abroad from accepting aback to the agreeable they were examination originally. In accession to its video ads, Rhythm is additionally amenable for some web ads, including some of the full-page ads you see in photo slideshows on ample administrator sites.

Rhythm says that its adaptable video ad arrangement was averaging 425 actor impressions a ages in the third quarter, which was a 30% jump from Q2. The aggregation has been about aback 2005 and has aloft a whopping $37 actor aback then, including this fresh round. Obviously adaptable video ads weren’t about as able aback back Rhythm aboriginal started as they are now — Kohli says that the aggregation was ”a bit early”, but that things accept taken off aback the barrage of the iPhone.

ripping movies for ipad | convert mkv to dvd mac | burn mp4 to dvd mac |mac video converter from mpg