Apple recently announced that they would be launching the iAd network in UK and France in December however, according to one of our readers based in France the ads have already started showing on a free app called SunLite (View in iTunes).
iAd provides mobile ads for iOS devices and the brands which have committed to participate include L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever and many more.
When iAd was introduced in June, Steve Jobs during his keynote said that it had secured $60 million in pre-bookings. iAd was made available to users as a part of iOS 4.0 and the main objective of Apple providing mobile advertisements is to give developers another source of revenue and also bring a new level of interactivity to mobile ads.
The Cupertino company has undoubtedly been successful in raising the standards for mobile advertising by enabling brands to create more impact with creative ad campaigns.
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